The early Kewpie Mayonnaise bottle on sale
The birth of Kewpie
Kewpie is etablished by Mr. Nakashima Touichiro in 1919, Japan. According with key products as known for Mayonnaise, aligned with Kewpie doll brand rapidly developed and loved until now.
Kewpie Japan
Kewpie Viet Nam
History Landmark
The first company was established in Tokyo, Japan. We began to produce diverse foods.
Kewpie Mayonnaise was first produced and introduced to the market. After that, 1 March 1925 has been chosen as Mayonnaise Day in Japan.
During the war, Kewpie has halted production of mayonnaise due to lack of good materials
Mayonnaise was produced and sold back to the market
Mayonnaise was changed from glass jars to plastic bottles. The first dressing was produced and introduced to the market
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Kewpie Babyfood (baby-led weaning food) was produced and introduced to the market.
Kewpie Mayonnaise 1/2 (reduced fat) was produced and introduced to the market for the first time
Kewpie Roasted Sesame Dressing was produced and introduced to the market for the first time
History Landmark
Kewpie Vietnam Co., Ltd was established. This is the fifth branch of Kewpie in Asia, after China (Beijing, Hangzhou), Thailand and Malaysia.
A series of Kewpie's key products were launched in Vietnam which marked an advance in expanding the market in Southeast Asia countries.
Kewpie Vietnam received the Food Safety Certificate "HACCP", which is a proof of our products being manufactured based on international standards.
The factory of Kewpie Vietnam received the Food Safety Certificate FSSC 22000
Kewpie Vietnam produced "Vegetarian" dressing categories and introduced it to the market for the first time
Eggshell Calcium Sauce Kewpie was introduced to the Vietnam market
Kewpie is the leading brand in terms of market share in salad dressings in Vietnam Modern Urban Channel (*)
(*) Source: Research statistics on the market of Vietnam Modern Urban Channels (Excluding MM Mega Market Vietnam) in salad dressing industry from July 2017 to June 2018.
(*) Source: Research statistics on the market of Vietnam Modern Urban Channels (Excluding MM Mega Market Vietnam) in salad dressing industry from July 2017 to June 2018.